IBF junior middleweight champion Ishe Smith with Floyd Mayweather (Photo: Chris Robinson – www.HustleBoss.com)
By Jose Moreno
The alarm went off at 5:30 AM in the house of the IBF Light Middleweight Champion Ishe “Sugar Shay” Smith (25-5, 11 KO). It was time to get up and get ready for a segment at Channel 5 Fox News in Las Vegas, followed by a quick breakfast and then a stop at Channel 13 ABC News at 11 AM. It turned out to be a busy day for the first ever Vegas Born World Boxing Champion.
You could say that being crowned a champion is by far the best thing that could have happened to Smith at this stage of his career. After all the ups and downs that life had thrown at him, you know he cherishes every media commitment he is presented with.
With his first title defense scheduled to take place on the undercard of “THE ONE: Mayweather vs. Canelo” a four-fight SHOWTIME PPV event that will take place Saturday, Sept. 14 at the MGM Grand Garden Arena in Las Vegas and because the fight will take place in Smith’s backyard, he needs to do promotional segments. Not only to promote the fight but also to promote the community events in the area happening because of the generosity of The Floyd Mayweather Jr. Foundation.
Smith is no stranger to the media though; he was after all a contestant in the popular reality show “The Contender.” So he welcomes every opportunity to showcase his city and as a true lover of the sport of boxing he is excited to talk about his passion and share his story with as many people as are willing to listen.
To end the day and after a very intense workout in preparation for his fight, Smith paid a visit to Cantina Deportiva ESPN 1460 in Las Vegas. Jesus Lopez, the host of the show, has always been a strong supporter of Smith. Smith spent an hour at the station and talked about everything from camp to the back to school drive put together at the Mayweather Boxing Club over the weekend.
The day was long and full of media appearances. But don’t ask Smith to take a break just yet, this is what the champion had dreamed his life would be like after “The Contender.”
His break just happened to come a few years later than expected.
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